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Don't Let Emotional Thinking Sabotage Your Goal Achievement

Wednesday, 3rd August 2016

What’s More Important - Winning the Argument or Achieving the Desired Outcome? 

Don’t let Emotional Thinking Sabotage Your Goal Achievement 

Here’s a true story. Back when car fuel prices were at their peak, a friend of mine wanted to sell his gas-guzzling Jag and buy something with much better fuel consumption. 

He advertised the Jag at a fair, but competitive price and allowed a little ‘negotiation room’ for potential buyers to haggle to an acceptable price that he was prepared to accept. 

The phone didn’t exactly ‘fall off the hook’ but eventually a genuine potential buyer called to view the car. The term ‘wide boy’ wouldn’t begin to describe this character. He was full of it and kept saying what a brilliant negotiator he was and how he was going to ‘haggle my friend into the ground’. 

After a successful test drive, the negotiations began and eventually a price was agreed that was well within my friend’s acceptable range. 

As Mr Wide Boy counted out the cash he began to gloat about how he had ‘won’ the negotiation battle, just as he said he would. 

At this point, my friend cracked and told Wide Boy exactly where he could shove his cash and that he wasn’t selling. 

Unbeknown to my friend, his wife had watched the whole event unfold, so as he walked back into the house with a grim smile of satisfaction on his face,  she wasted no time telling him what an idiot he was. 

There were no more responses to the advert and eventually the car had to be traded in part exchange at a greatly reduced price. 

You’ve probably guessed that ‘my friend’ was actually me. It’s a painful story for me, but it does illustrate the importance and benefits of logical and rational thinking in goal-achieving situations. 

Emotions have their purpose, especially in terms of warning us that something is wrong, but they are likely to lead to self-sabotage in challenging situations